Hong Kong has been selected by various international licensors and licensing companies as the tactical base to extend their licensing trade in Asia, specifically in Mainland China. The city offers clear benefits as a perfect platform for license providers, takers, companies and producers to combine that involve intellectual property rights security, respect for business contracts, distribution networks, approach to quality licensees, and accessibility to industrial talent, market sensitivity and close business connections with the mainland.
China is the leading fastest growing market for the licensed materials that has increased significantly within past two years.
Hong Kong is the regional place for increasing the licensing trade and extending the business network of LIMA members in the Southeast Asia’s licensing markets. It is anticipated to strengthen the position of SFC licensing Hong Kong as a local trading hub for license.
Hong Kong has developed into a extensively grown licensing market in Asia. Identical to global and local manner, factors and entertainment hubs from the United States and Japan are famous properties in the city. The Hong Kong customers are susceptible to the current market trends with the advanced licensed products and potential international brands with a strong local availability. The chief classes of licensed products are food and drinks, toys, books, stationery, electronic equipments and banks. Becoming the reputed location of shopping and entertainment in Asia, Hong Kong has taken interest of several sports companies to introduce their licensing activities.
Hong Kong has comparatively some home developed brands and features for licensing. Yet, several international licensors have selected to set up offices in Hong Kong, most of which also function as the licensors local headquarters in Asia.
